Erayna Sargent

Strategy & Growth Consultant

Hi! I'm Erayna Sargent. I have over 14 years of marketing experience and have created over +$100MM of growth for some of the world’s biggest brands and small businesses. I look forward to partnering with you to reach your business goals.


Erayna Sargent has over 14 years of building billion-dollar brands across top companies like Nestle and Intuit where she led the marketing & innovation strategies for brands like Stouffer's, Lean Cuisine, California Pizza Kitchen and QuickBooks.

Erayna is the founder of Hooky Wellness which is focused on combating the growing stress and burnout epidemic by bringing a customer focused approach to the mental health market. Hooky is launching the first mental wellness spa that combines a relaxing spa environment with talk therapy. The first location has a targeted Q1 2020 launch in Detroit, MI.

Erayna is a small business coach, innovation facilitator, speaker and has partnered with companies like Procter & Gamble. Due to her diverse experience, she offers a range of support from marketing & brand strategy development, innovation workshop facilitation and customer insight development to helping professionals and organizations understand how to reduce the risk of burnout for high-performing environments.

Erayna has an MBA from the Kelley School of Business at Indiana University and a BBA from Grand Valley State University. She the founder of BLEND, a non-profit in Grand Rapids, MI. She is a member of Management Leadership for Tomorrow (MLT), Consortium for Graduate Studies in Management (CGSM) and Founder Gym.


I offer consulting & speaking in all of the following areas:

Brand & business strategyCustomer target development Innovation session facilitation Self-Care for High achieversPractical tips for preventing Burnout

Client Feedback

"I can't speak highly enough about Erayna! Her business savvy coupled with her innovation experience are just a couple of her attributes that she uses to solve personal challenges. Her knack for having a thoughtful approach to every challenge and a framework for resolution is unmatched."

"The most valuable part of working with you was your fresh outlook on my desires for my brand. You helped to steer me in the right direction...the entire process was nothing short of amazing. I truly respect and appreciate the fact that you provide quality info for REAL results customized to my needs!"

" I would literally recommend ANYONE serious about building their brand and finding their community! Knowing who to target is so important! Your special touch aids small businesses who may need more guidance....You changed my perspective and made me think bigger! The plan helped to create better methods for drawing in new clients! "

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