Erayna Sargent

Strategy & Growth Coach

Hi! I'm Erayna Sargent and I am a strategy & growth coach. I have over 14 years of marketing strategy experience and have created over +$100MM of growth for some of the world’s biggest brands. I look forward to partnering with you to reach your business goals.


Erayna has over 14 years of marketing & innovation strategy experience across B2C and B2B businesses. Unlocking growth through deep customer insights and marketplace understanding, is her key area of expertise.

 She started her brand management career at Nestle, where she worked to build brands and innovation pipelines for Stouffer’s, Lean Cuisine, DiGiorno and California Pizza Kitchen. She spent two years as the Marketing Director at a premium food startup where she built the innovation strategy and go-to-market plans that identified the brand as the “fastest growing brand in its category “ by Nielsen Group and “Best new product” by Progressive Grocer. She has spent the year and a half in the tech industry, leading marketing strategy & execution at Intuit for QuickBooks in the retail channel. 
In 2006, Erayna founded BL2END, a young professionals of color non-profit in Grand Rapids, MI. She has an MBA from the Kelley School of Business at Indiana University and a BBA from Grand Valley State University. She is an innovation and design thinking facilitor.


I offer consulting and coaching in all of the following areas:

Innovation strategy development Brand & business strategyBrand positioning Customer target development Innovation session facilitation

Client Feedback

"The most valuable part of working with you was your fresh outlook on my desires for my brand. You helped to steer me in the right direction...the entire process was nothing short of amazing. I truly respect and appreciate the fact that you provide quality info for REAL results customized to my needs!"

" I would literally recommend ANYONE serious about building their brand and finding their community! Knowing who to target is so important! Your special touch aids small businesses who may need more guidance....You changed my perspective and made me think bigger! The plan helped to create better methods for drawing in new clients! "

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